Easy Helpful Tips For Starting a New Logo Design by Gaby Velasquez
Creating a new logo for your company or updating an old one can be a very good way to rebrand your company and to polish the look of your business.
This blog content is dedicated to those who are in phase 1 on the brand design journey, these tips will guide you to understand an essential part of the design process, ensuring the process providing you with a logo that exceeds your expectation the first time, avoiding delays and helping to keep the project within the budget.
The future image of your company is close, now it’s the perfect time to focus more on what you want and need, follow this small and simple questionnaire:
- Company Name (Naming): when picking a name for your future business make sure to be clever and specific, keep it to you, don’t involve too many peoples on it, choose words to stand on the crowd, be unique, create a map to name your company, use a combination of positive words and metaphors, setting a story behind the logo will help too.
- Synopsis: Write a small one-page paragraph about the story of the company, understanding your brand personality will help you target your audience, creating a mood board, like learning what’s the main goal of the brand, who do you want others to see you, feel you and reach you.
- Style: What style represent the most for your logo? Contemporary – Traditional – Colorful – Muted – Natural – Techno – Ornate – Minimalistic – Bohemian – Edgy – Geometric – CHIC – Emblem – B&W – Modern – Script – Retro – Futuristic – Rustic – Sophisticated – Hipster – Trendy – Edgy – Rock & Roll
- Love: List and think about 3 logos that always remember or like
- Hate: List and think about 3 logos that you dislike
- Color Therapy: Which colors would you like to refer? Red; reflecting energy, bold, Orange; creativity, youth, active, Yellow; positive, inventive, dynamic, sunrise; Green represents growth, organic, natural, blue; represents professional, educational, medical, purple; spiritual, devotion, majesty, white; pure, clean, harmony, pink; represent feminine, fun, sexy, as well as brown; represents handmade, rural, earth, coffee. Learning about color therapy in design can be very helpful. Every color has a different implication and can bring nuance to your message.
- Dress to Impress: what’s the key message you would like to communicate when you are creating your logo.
- Fonts: Choose fonts from the 200 fonts in the gallery, won’t help. Be clear and pick something simple to read the message of your highest end.
- Usability: Consider where are you are going to see your logo, in terms of print and web, opening your vision for more marketing efforts living in the digital age you need to think about multiple platforms and devices.
- Be Patient: Takes time and recognition to establish your logo to the top, think about brands like Apple, Mc Donald’s, Adidas, Canon, Channel it also depends on the product success and the market in which it exist, fulfill the potential of your company balancing and understanding all these brand principles, Harkins days. “If the time has come to evolve your logo, look for elements that can be carried forward”.
If you need more help do not doubt on making a consultation with us, also if you are looking to create a new business or refresh your old logo design we are more than available to make your unique concept design logo happen.
Would like to evolve with your creative vision? we are your trusted and efficient media source for the marketing video, professional photography and unique graphic design.
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